My team and I come from White-Hat SEO roots, working
for SMEs, blue chips, national press & ind. publishers.

Our real passion and expertise is in online content SEO, particularly search strategy and website deployment.
We're specialists in helping identify, target and convert from your most searched or talked about topics.
The best part of the job is improving search engagement, authority, shares and ROI of websites online.

Recent Work   (Featured In:     )

Cancer Research UK

Content SEO:
On behalf of the agency, Adjust Your Set, I identified the main cancer search trends on Google and YouTube to improve the optimisations of new videos. This improved search traffic by as much and 300%.

Chilham Bridal

Website Build / Paid Media / SEO:
I was approached by Chilham Bridal to setup their website, get keyword targeting in place for searches like Kent wedding dress shop and setup a cost effective Adwords campaign that converted. The phone doesn't stop ringing so I'm told and they now happily rank very strongly.

Mobile Coffee Bean

SEO Recovery:
I was approached by The Mobile Coffee Bean in order to recover their ranks in Google search. The Wordpress website had undergone a redevelopment and in the process saw a dramatic shift in search ranks. mobile coffee van hire searches were recovered as a result of a full SEO audit, further keyword research and SEO optimisation.

European Council

Advanced SEO Training:
On behalf of Emarketeers I conducted a comprehensive advanced SEO training day for The European Council in Brussels, covering what is seen in the market as the most comprehensive SEO training in the world. Delegates from all over Europe travel to SEO training sessions like these. The course is now in its third year.

Cocoon Home (UK)

Website Build / SEO:
Cocoon Home approached me to put together a strategy that would ramp-up leads online. Together we identified a very visual Wordpress website theme that told a great story. It was then optimised for all the main customer search journeys such as lampshade making course.

FX Gym

Website Build / SEO / Ecommerce / CRO:
FX Gym got in touch to get some help in building a Wordpress website from scratch that worked in search. As a new business, FX Gym were looking for a website that could help them rank for searches such as power gyms in Croydon or CR0 gym. Today that is exactly what it has been achieved and the final product is stunning.


Social Content Strategy:
On behalf of the agency, Brave Spark, I helped pinpoint, using big data, the overall most engaging communication lens used by competitors. This helped form a unique lensing previously untouched by all. Content received 100,000's of views and strong UGC responses.

Some Voices

London based indie choir, Some Voices got in touch with the ambition of ranking for searches such as best choir in London and indie choir London. They needed to start building their awareness in search but with stiff competition for professional choirs they needed some expertise in search.

Tilley & Carmichael

Tilley & Carmichael approached me to request a refresh of their customised website SEO. With stiff competition in W1f they needed better search ranks to support their sales. Page 1 ranks ensued.

British Airways

Trending / Syndication:
On behalf of Adjust Your Set, I helped the creatives identify the many types of Flash Mob trends that BA could implement, as well as identifying the key syndication opportunities. One of the recommendations was an orchestra flash mob. This went on to help shape an idea by the agency that received nearly 200,000 organic views for the brand.


Social Listening:
On behalf of the agency, Imagination, I mined large sets of conversational data about the Ford GT from the Detroit motor show launch. This helped to prioritise shot-listings and conversation topics about the Ford GT. Helping to hyphen press coverage and customer interest from word-go in Europe at the Milan motor show.


On behalf of Adjust Your Set, I helped identify the main Christmas search trends and then optimised all of their Christmas videos. The optimisations improved Google search traffic by as much as 54%.


On behalf of The Telegraph I helped to identify the main VW Commercial Vehicle search audiences, the stylists who are interested in exterior signage and styling. Then the organisers who are interested in van racking and organising the interior. This facilitated a targeted volume of creative content that ensured a greater volume of relevant natural search traffic.

Roope Vintage

Robert Roope was struggling to migrate their Magento site from the domain I helped research the traffic trends around other relevant topics and keyword targets online. Then identified all the links to the site, ready for a full SEO migration to a new domain I recommend - This helped them target 'vintage' spec searches ontop of their 'retro' legacy.

Aubert & Mascoli

On behalf of the Adjust Your Set, I helped Aubert & Mascoli attune their Squarespace site and offering to UK 'Organic Wine' search trends, for example organic 'wine offers', people in the UK are nuts about wine offers. It's early days but the site has been optimised to improve natural traffic.

Output Mag

Online Analytics:
I was approached by the online publisher, Output Magazine. They wanted someone to run their Wordpress digital analytics for them. I bought their Google tracking codes up to speed, improved the scroll analytics so they could monitor content engagement rates and monitor weekly what content was working, what content categories needed attention and who their visitors really were - by demographic.

Adjust Your Set

Adjust Your Set drafted me in to hit the top spots in Google for 'Shoppable Video',   'Luxury Branded Content',  'Video Agency' and so forth. The strategy was to use article lists, or Listicles to improve the depth, shares and traffic of content. These ranks continue on and provide thousands of sometimes 30 minute long visitors in their hundreds per week.

Naked Jacket

Content Marketing:
As a side interest I created a jacket blog years ago to coincide with the vast numbers of searches around celebrity jackets. The blog earns me a small monthly income and has teached me a great deal about more lucrative Content Marketing opportunities.


Search Trending:
On behalf of Adjust Your Set I was asked to trend all the content searches people make around moving home. This helped the creative and planning teams to prioritise the most relevant themes, helping the brand to reach more searchers stuck for 'packing tips',  'who to tell',  'things to do when moving' and beyond.


On behalf of Adjust Your Set, I was asked to identify the main online music publisher influencers that Bacardi fans adored. After mining the data, a list of priority publishers and influencers were drawn up. This helped the team to seed content from a Bacardi event to the most addressable audience in the most natural way; improving the appeal of Bacardi amongst their strongest fans.

Thomas Pink

YouTube SEO:
On behalf of Adjust Your Set I was asked to trend the most searched for content topics relating to shirts and ties on YouTube. Skinny Knots at the time, along with how to tie a bow tie were put forward as key topic recommendations based on the volume of content searches happening. 3 years later - these are still the most watched and searched for Thomas Pink videos on YouTube.

Carphone Warehouse

Content Strategy:
On behalf of Adjust Your Set, I was asked to provide a way for Carphone Warehouse to improve content shares online. The result was a content strategy structure developed to help target each of the core 16 emotions, improving the emotional appeal and therefore the sharing of their content. Simon Wheatcroft, AKA The Blind Runner was one such result of targeting the emotional lens of "Shock".

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Read one of our customer 5 star reviews on Google or drop me a line to discuss your content search project.
All work is based on a £75 freelance hourly rate.