I come from a White-Hat SEO background & I've worked
for blue chips, national press, ind. publishers & SMEs.

My real passion and expertise is in online content marketing, particularly strategy and deployment.
My speciality is helping people trend the most searched or talked about content topic trends online.
The best part of my job is improving the engagement, authority, shares and ROI of your content online.

Recent Work   (Featured In:     )

Cancer Research UK

On behalf of Adjust Your Set, I identified the main cancer search trends on YouTube and improved the optimisation of new videos. This improved search traffic by as much and 300%.

M&S

On behalf of Adjust Your Set, I helped identify the main Christmas search trends and improved the optimisation of Christmas videos. Optimisations improved search traffic by as much as 54%.

British Airways

On behalf of Adjust Your Set, I helped the creatives identify the many types of Flash Mob trends that BA could implement, as well as identifying the key syndication opportunities. One of the recommendations was an orchestra flash mob. This went on to help shape an idea by the agency that received nearly 200,000 organic views for the brand.

Roope Vintage

Robert Roope was struggling to get away from the domain Retrospecs.co.uk, In turn, I helped researched the traffic trends around other relevant topics and keyword themes. The site under my recommendation was fully migrated to the new domain Roopevintage.com, this now helps them to target 'vintage' spec searches ontop of their 'retro' legacy.

Aubert & Mascoli

On behalf of Adjust Your Set, I helped Aubert & Mascoli attune their site and offering to UK 'Organic Wine' search trends, for example 'wine offers', people in the UK are nuts about wine offers. It's early days but the site has been optimised to improve natural traffic.

Chilham Bridal

I was approached by Chilham Bridal to help identify the many keyword topic trends with the most traffic online and improve their paid-for keyword targeting and cost efficiencies. The phone doesn't stop ringing so I'm told.

Adjust Your Set

Adjust Your Set drafted me in to hit the top spots in Google for 'Shoppable Video',   'Luxury Branded Content',  'Video Agency' and so forth. The strategy was to use article lists, or Listicles to improve the depth, shares and traffic of content. These ranks continue on and provide thousands of sometimes 30 minute long visits per week.

Naked Jacket

As a side interest I created a jacket blog years ago to coincide with the vast numbers of searches around celebrity jackets. The blog earns me a small monthly income and has teached me a great deal about more lucrative Content Marketing opportunities.

E.ON

On behalf of Adjust Your Set I was asked to trend all the content searches people make around moving home. This helped the creative and planning teams to prioritise the most relevant themes, helping the brand to reach more searchers stuck for 'packing tips',  'who to tell',  'things to do when moving' and beyond.

Bacardi

On behalf of Adjust Your Set, I was asked to identify the main online music publishers that Bacardi fans adore. After mining the data, a list of priority publishers was drawn up. This helped the team to seed content from a Bacardi event to the most addressable audience in the most natural way; improving the appeal of Bacardi amongst their strongest fans.

Get In Touch

Drop us a line or an email to discuss any content marketing or keyword topic trending. All work is based on an hourly rate that we agree in advance.

  • Address

    107 Business House,
    Kingscourt,
    London, SW161JA
  • Phone

    +44 (0)20 8664 6194
  • Email

    m a t t@honed.co



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