• More
    Than
    SEO

    Build Your Audience Up
  • More
    Than
    Social

    Navigate To Audiences
    Emotive Content Trending, Planning, Optimisation and Outreach

London: Hone Your Audience Now

Services

As Featured In     

Easy wins is what audience optimisation is all about. Making it easier (by continous improvement) for the perfect audience (persona by persona) to find your company in London from day 1. Through optimising content we identify and solve the big product prejudices, challenges and concerns that your customer has in order to make you memorable and highly relevant in search and social media. Honed develops content in London that: entertains, appreciates, informs and persuades your key audience personalities by conceptualising, through content and optimisations the most impactful content for their needs.

Trending

Conceptualising Content

Starting with competitor website analysis, we offer a trending service that finds all the emerging product related audience themes and trends around your business to align with. Audience psychographic analysis is what makes honed different. From London we hone into your customer's key interests in order to optimise content on an emotional level. Honed also offers social sentiment analysis that strengthens the likelihood of content that matches your customer ideals.

Optimisation

Easy Wins

Here in London Honed technically improves the online content of clients by applying search engine optimisation. Although not the most exciting of topics, it is one of the most important. Generating easy wins in search and social optimisation is done by Honed helping you address your customer's intent to engage with your brand. The main focus of our optimisation is improving conversion; This includes optimising content assets on your website or on YouTube, Instagram, Pinterest, Twitter or other platforms. Applying our XML, HTML, Javascript and Flash optimisation skills is a great opportunity to generate sharper social and search discovery. Not to mention applying our analytic capabilities of making content accountable and developing air-tight content strategies from trends and trending.

Outreach

Audiences On Time

Content planning is essential to content virality. Honed helps businesses in London build their own foresight into the time and places that make content broadcasts the most successful. Honed helps companies in London to listen in on the ideal pathways to core audiences. Connecting the right audiences however goes deeper into developing your content strategy, using persona identification and emotional optimisations within content to excite audiences with content. Data drilling is central to our strategic content syndication service that aims to build communities around your content.

Optimising Content For Emotions

Tools

Audience Optimisation Tools

Anything to do with content optimisation, trending and syndication are obsessions for us, especially developing the latest in new content optimisation tools.

Trending

Customer Interest Targeting

A tool to help you understand what your audience interests are using Facebooks Adcenter data.

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Optimisation

Raising Content Emotions

This tool enables you to understand the cognitive switches that optimise content to be more emotionally appealing.

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Optimisation

Perfect Rich Media SEO

It's all very well making sitemaps from xml but with this free visual based video sitemap template you can moderate all videos fast.

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Syndication

Periodic Table Of Content

Video SEO runs deeper than meta and keywords, This Periodic table of Video SEO elements helps to explain the full optimisations of video from filming to uploading.

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Trending

Content Timing Tool

A Tool to help identify calendar trends.

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Tools

Audience Optimisation Tools

Anything to do with content optimisation, trending and syndication are obsessions for us, especially developing the latest in new tools for our customers.

Raising Content Emotions

A tool to help you identify ways to increase emotional appeal of content.

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Identifying Audience Interests

A tool to help identify common audience interests.

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Perfect Rich Media SEO

A tool to help you build more visual video sitemaps.

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Periodic Table Of Content

A tool to help you identify key video optimisations.

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Let's Talk Audiences on Google, Facebook, Twitter, Pinterest, Tumblr, Wordpress, Linkedin and Instagram

T: (0)790_53_69_158
London, UK