We are experts in listening and honing into the cost effective content optimisations that impact your social and search engine results (SEO) whilst boosting your conversion rate optimisation (CRO) and bottomline.
We create, optimise and distribute highly topical content to your target audience(s) via insights that help you to drive incremental revenue by establishing more content relevancies in social and search engines.
Engagement is key. We're experts in identifying the right audiences of sharers whilst then defining organic techniques to put your content in front of the right prospects at the relevant time.
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We're Honed and we identify content optimisation strategies that engineer the unbelievable to your bottom line.— Matt Wright
Why content optimisation services? Every company has a topical influence that raises awareness in key audiences. We identify and optimise a companie's commercially minded content. Our process of content optimisation puts your content delivery into better shape to serve customers with topical content they need and desire.— Matt Wright
'Upscale The Degree Of Arousal' SEO's ToldDr. Karen Nelson in her paper inspired by Eckler & Bolls finalises research findings into the ability of link creation via a high degree of sharing from social media.
The findings conclude (by comparison to Unruly's Research) that in order to motivate a high degree of link creation [through mass shares] content must be optimised to "inspire" with an extreme trick that is unexpected.
Essential Free Website SEO Analytic Tools:There's a plateau of online analytical tools for SEO and if you're clever you don't have to pay through the nose.
Essential Tools For Social Optimisation:Finding what is 'social' about your business need not be a dificult ask if you know what needs saying and doing. There's plenty of tools today that can help, one or two are necessary especially when you want to optimise for Social Media and search engines simultaniously.
The best source of leads are how, what, why and whens into tools such as Soovle or Ubersuggest this gives you an ideas of potential 'social' elements. Other great suggestions are finding the people who matter to your essential keyword using Followerwonk or Topsy.
Using 'Happyranks' To Syndicate Content:Google connects us to information that grows relevant connections to searchers. In Social Media however we optimise emotional relationships.
Volatile information/content industries like SEO strive to perform both but social people maketh brands and social media optimisation strategies all start with emotional optimisations. Buzzfeed is a great example of emotional optimisation where News connects quickly by emotion to readerships. So if you're unhappy then you're likely to improve your daily relationships by sharing content that matches how you feel.
When It Comes To Facebook Search Think Semantics:No other platform online does inbound traffic quite like Facebook and after a series of social search discoveries by big brands, it has quickly been unravelled that a new direct approach is set to create a social search rush for keywords in Facebook. Not only is this likely to improve Edgerank for those who optimise for it but social search engines will make it easier for hundreds of millions to get and share what they want faster.
Google+ "search plus your world" is still yet to fully launch in the UK but when it does it'll also affect how advertising communications evolve as a whole!
Your Brand Needs Optimised People:If you're the face of your brand and you are looking for ways to boost Social Media Optimisation then Author-rank is a huge opportunity. If your brand is faceless then Honed recommends developing a social media policy that allows authors to attach their (hopefully) trustworthy social profile to your brand's content.
Author-rank identifies content authors further with platforms like Google and should help the internet organise it's social search results based around trusted authors per topic/subject.
Local Businesses Missing An Open Street Map:"If you can't beat them join them" and that's exactly what Wikipedia, Microsoft and Foursquare plan on doing this week as they jump on the Open Street Map bandwagon. OSM as it's known is now a leading example of how social media optimisations count altogether as a rich media.
Sherry Turkle, the author of a new book Alone Together might agree to this affect that our developing world of online social media connections is in fact a lonely place in need of a localised social search opportunity to claw back the offline socialising we all need to nurture dearly.
Using Social Data For Syndication:Society has realised it's own potential in social media profile optimisation for the benefit of good social lives; We're all leaving the world a trail to search for us online and when it's right why shouldn't companies interact?
But when we interact with companies and organisations our interests, geographics, politics, cultures and social sentiments become very important to them in gaining an understanding of what semantics grow audiences best. So if keyword research is no longer working for your business then search deeper into social media sentiment because people need relevance and support you if you're impactful.
In 2006 Matt was asked to optimise the Daily Telegraph's online Property Channel, a content optimisation obsession kicked in and Matt's business mind around content optimisation was formed. After this Matt worked for Daily Telegraph journalists' Alison Cork and Gemma Hughes then moving straight into content optimisation for his own set of clients that have since increased their organic search traffic social optimisation.
SEO tricks aside, Matt's mostly London based clients have gone on to receive daily simultaneous social and natural search engine traffic success. Matt is still close to all his clients and partnering agencies mostly because there is something he appreciates in seeing the content optimisation work go on to shape fair and relevant organic traffic years afterward.
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- Candidate identifying 90%
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- Local SEO 80%
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