Strategic PPC Services

PPC Strategies that focus on converting your ideal customers...

For many years now, we have been helping clients with PPC. Our mission with all campaigns is to significantly increase qualified leads and achieve more quantifiable customer conversions. We have done so many times by successfully combining pay-per-click with landing page improvements and traditional keyword research... not to mention advanced conversion tracking - both to reduce marketing costs and deliver the results that count.

Figure 1: We don't walk blindly into a campaign without helping you to track and obtain high-quality leads.

We have seen it time-and-time again: you save money and time when you improve the quality of targeted search terms, the optimisations of landing pages, and the accuracy of conversion tracking. Sharing data across silos like PPC, SEO, and/or content marketing also helps reduce costs and naturally increase lead generation over time.

Essential PPC Strategy Aspects:

Our strategies rely on combining some fundamental advanced PPC elements, such as:

• Key Performance Alignment: Setting the right goals with you and aligning to them with campaigning is vital to making any return on ad spend viable.
• Keyword Research: Thorough keyword research enables you to understand which searches drive competitor conversions, more lucrative search traffic growth, and even more loyal customers in the long run.
• Targeted Settings: It is absolutely useless to target customers outside your market. Those in other countries, those not even on Google Search. And worst of all, those who are not even interested in being your customer.
• Ad Creatives:Without all the right assets, your ads are lost in a sea of mediocrity today. So adding the right images, sitelinks, and inspiring copy is fundamental to unpack.
• Conversion Tracking: Clicks are only beneficial when you can accurately identify which search terms, landing page content, and offerings are most converting. Without this, it is impossible to know how to scale. So data intel is key.
• Customer Profiling: Not only is it important to know your customer interests to improve social media ad targeting, but it is also important to understand them to position your products and services with the right lensing that appeals to your most valued audiences.
• Journey Optimisations: Knowing what additional sections are needed on your key website pages can increase dwell time, return visits, and ultimately customer satisfaction. Doing your research to improve design, journeys, content, and overall expectations can make an immense difference in conversions.
• Data Analysis: Actual search term data in Google Search Console, and Google Ads can speed-up PPC targeting of keyword searches that you know are commercially significant i.e., have huge untapped conversions. Same too for interests in LinkedIn or Facebook Ads. Knowing which interests or job titles drive the best conversions enables you to improve the targeting of ideal customer interests in search traffic.
• Meta Alignments: Some of the easiest wins in search come from adjusting your core pages to knuckle down on priority keywords you may be missing, or not optimising hard enough.
• Diversifying Content: It is important to stay topical to your niches, but using a range of creative treatments is wise to strengthen operations across channels. For instance, too many SEO focused articles can lead to issues with brand and social traction. But too low a volume of FAQs answered can lead to dips in AI traffic.
• Technical Bugs: For many, actual technical issues in redirects and crawlability of website pages are fundamental aspects to keep a regular eye on.

Figure 2: We waste no time to create meaningful clicks.

Recommended PPC Package:

Below outlines a suitable PPC package that is conversion-focused. Although not always essential, it is recommended to bolt onto this some degree of SEO, web development, Social Media Marketing, as well as a budget for content marketing.

1. 1. Keyword Research: Building better interpretations of targets
2. 2. Campaign Implementations: Appropriating the right setup
3. 3. Landing Page Audits: Reviewing fundamental technical aspects
4. 4. Tracking Analytics: Getting a better reading on conversions

PPC Client Testimonials:

Over the years, our PPC campaigns have helped extract value from huge product archives, right down to those with minimal websites or compliance issues...

Wedding Fashion

In a very competitive sector, Honed set up and ran a successful campaign that targets local searches without click waste and delivers an overall 7:1 ROI. After external expert auditing, we have confirmed that our campaigning is well managed and optimised for returns.

Public Relations

On behalf of a PR firm, Honed expanded their targeting beyond what their website could reach, enabling them to improve lead generation from customers looking for agencies directly. The campaign delivers seven monthly leads and an ROAS of 5:1.

Banking

Compliance held back this client from PPC targeting, so Honed set out to improve targeting in areas that would otherwise require FSA regulation. The result is monthly conversions of 2.4% and the delivery of completed applications worth hundreds of thousands of pounds.

Manufacturing

Helping a UK distributor of electronic goods, Honed helped them to set up a scaled launch - targeting an exhaustive list of component searches, initialising their tracking simultaneously to improve conversion tracking and strengthening the overall campaigning where other competitors were unable to.

Our UK Team

If you look up any of our experts, then you will see that we are genuinely experts in search. Many of us have worked together for over five years. So we can really understand most areas of expertise and how they fit together, to greatly improve results without breaking the bank.

Timings & Results

When you work with our team, you benefit from our efficient and collaborative approach. For instance, we share SEO and PPC keyword data to speed-up results. We also brief content in a way that is versatile for multiple uses, maximising your reach and impact e.g. across Search and Social Media.

We aim to get you as many early quick-win opportunities as possible, whilst also setting you up for mid to long-term successes. Our structured approach helps to ensure that you see tangible results right away, and that those results keep building over time.

Prices & Contact

Are you ready to discuss your project with us? Why not reach out for a quote that fits to your needs. There is no one size fits all, so feel free to call Matt today. Matt is happy to share his experiences and insights, whilst helping to tailor a solution that fits your requirements and budgets.

Feel free to read one of our 5-star customer reviews on Google. All of our work is based on an hourly fee, with hours that are dependent on the tasks that you require.

Get In Touch!