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AI marketing that focuses on conversions...

For many years now, I have been helping clients at a high level with some of the oldest commercial AI language learning models (LLMs) over at Google and Bing. The mission with all of our current client LLM campaigns is to significantly engineer qualified leads and achieve more quantifiable customer conversions. We have done so many times now, for instance, with ChatGPT.

Contents

Our AI marketing approach has been to successfully train LLMs' reasoning with branded content. This enables AI platforms to sequence their chat responses based on what they perceive as the best resources and content for a given sector. With this comes content marketing, landing page improvements, and advanced website tracking that deliver results that count.

An example flowchart of how to build and improve marketing processes for improved AI marketing

Figure 1: We don't walk blindly into a campaign without helping you to track and obtain high-quality leads.


We have seen it time-and-time again where clients save money and time-to-acquisition when the quality of research is lifted around predicting AI prompt sequences and traditional searches. The optimisation of landing pages for AI is therefore much more focused upon implementations, and the sharing of data and assets across other silos like PPC, SEO, and/or content marketing helps to reduce costs, errors in targeting (e.g., SEO rank falls), and naturally increases lead generation across all disciplines over time.

Essentials in AI Marketing:

Our strategies rely on combining some fundamental advanced AI marketing elements, such as:

  • Key Performance Alignment: Setting the right goals with you and aligning to them with campaign objectives
  • AI Prompt Research: Thorough AI prompt research enables you to understand which chats drive competitor conversions, more lucrative AI traffic growth, and more loyal customers in the long run.
  • AI Content: Without the right assets, your website can get lost in a sea of mediocrity. So adding the right content to align and train AI LLMs is fundamental to being perceived as the best for reason modelling sequences that lead to clicks.
  • Conversion Tracking: Clicks are only beneficial when you can accurately identify which AI chats, landing page content, and offerings are most converting. Without this, it is impossible to know how to scale. So AI data intel is key.
  • Customer Prompt Profiling: Not only is it important to know your customer interests to improve social media ad targeting, but it is also important to understand what prompts may appeal to your most valued audiences within AI chats.
  • Journey Optimisations: Knowing what additional sections are needed on your key website pages can increase dwell time, return visits, and ultimately customer satisfaction. Doing your research to improve design, journeys, content, and overall expectations can make an immense difference in conversions.
  • Data Analysis: Actual AI prompt data can speed up conversions. So too can customer interest data. By knowing which product/service interests convert best, you can improve AI customer targeting, e.g., by opening up content services to AI-agentic model context protocols (MCPs) and enabling your content to better interact with certain customer demands.
  • Meta Alignments: Some of the easiest wins in AI marketing come from adjusting your core pages to better train AI bots, e.g., via schema and HTML improvements that you may be missing, or not optimising hard enough.
  • Diversifying Content: It is important to stay topical to your niches, but using a range of creative treatments is wise to strengthen operations across channels. For instance, too many SEO focused articles can lead to issues with brand and social traction. But too low a volume of FAQs answered can lead to dips in AI traffic.
  • Technical Bugs: For many, actual technical issues with redirects and the crawlability of website pages are fundamental aspects to keep a close eye on. AI errors are common.
The formula to a focused AI marketing offering

Figure 2: We waste no time to create meaningful clicks.


Recommended AI Marketing Package:

Below outlines a suitable freelancer AI marketing package that is conversion-focused. Although not always essential, it is recommended to also include some degree of Content Marketing, SEO, web development, Digital PR, and Social Media Marketing.

  1. 1. AI Prompt Research: Building better interpretations of targets
  2. 2. Landing Page Audits: Reviewing fundamental technical aspects
  3. 3. Strategy Implementations: Appropriating the right planned rollout
  4. 4. Tracking Analytics: Getting a better reading on conversions

AI Marketing Client Testimonials:

Over the years, our freelance AI campaigns have helped extract value from huge websites, right down to those with minimal websites or big compliance issues...

Crypto Legal

In a very small niche sector, Honed helped to establish a successful content strategy that immediately drove targeted AI traffic acquisition and led to rapid growth in relevant AI clicks.

Public Relations

On behalf of a PR firm, Honed expanded their AI targeting beyond what their website could reach, enabling them to improve client awareness on AI platforms through improved technical code mark-up elements.

Our UK Team

If you look up any of our experts, then you will see that we are genuinely experts in Google search (one of the oldest known commercial LLMs!). Many of us have worked together for over five years. So we can really understand most areas of expertise and how they fit together, to greatly improve results without breaking the bank.

AI marketing focused team

Timings & Results

When you work with our team, you benefit from our efficient and collaborative approach. For instance, we are happy to share prompt data if you so wish to speed-up results in other areas. We also brief content for AI in a way that is versatile for multiple uses, maximising your reach and impact e.g. across Search and Social Media.

We aim to get you as many early quick-win opportunities as possible, whilst also setting you up for mid to long-term successes. Our structured approach helps to ensure that you see tangible results right away, and that those results keep building over time.

AI Marketing Timeline

Prices & Contact

Are you ready to discuss your freelance AI marketing project with us? Why not reach out for a quote that fits to your needs. There is no one size fits all, so feel free to call Matt today. Matt is happy to share his experiences and insights, whilst helping to tailor a solution that fits your requirements and budgets.

Feel free to read one of our 5-star customer reviews on Google. All of our work is based on an hourly fee, with hours that are dependent on the tasks that you require.

Get In Touch!

Read one of our 5-star customer reviews on Google or drop us a line to discuss your SEO project. All work is based on an hourly fee, with hours that vary depending on the tasks.






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